Social Media Marketing is all about getting your fans to share and promote your product or content.  Think of it kind of like having email subscribers, or an email list in real time.  You’re able to stay in touch with your customers at a very low cost.  Your motto should be “the more subscribers, the better.”

Using Facebook

The first one, Facebook, it started out as just a little website for college friends to connect, but we all know it has gotten much, much, much bigger than that. Then they rolled out something called pages where you can actually set up a page for your business. The reason that we recommend that you do not set up a personal Facebook page for your blog or business is because you can only have like 5,000 friends if you do that. Pages allow you to have unlimited amounts of followers so set up a page for your blog.  We will get into how to use those tools a little later in another video.

Twitter Magic

Twitter, less bells and whistles, is limited to 140 characters of text, and even more real time. Think of it this way, A lot of people say “should I be on Facebook? Should I be on Twitter?”  It’s a no brainer, yes, because some people like Twitter, some people like Facebook. Guess what, do you not like the Facebook folks? Do you like the Twitter folks? You like both of them and you want them to like you, you got to be in both places. You are going to have to post more often on Twitter if you want to build a following because there is a lot more noise going on.

You can make short announcements about new products and special offers on Twitter.  Use the Twitter search tool or tools like “Twiends” to locate people with interests or a business similar to yours, and follow them.  Chances are they will follow you too, and if you make your tweets engaging and beneficial to the public, they will retweet your tweets.  This again means that you and your blog will get more and more traffic, which of course means that you may be seeing an increase in ad or affiliate revenue very soon.

New Kid on the Block: Google +

A new player in the game is Google +, they came out in about the summer of 2011. There was a lot of excitement and a lot of hype in a typical Google fashion.  They came out in beta and rolled to the general public.  The interest is there again, but the jury is still out if they can catch up with Facebook, so pay attention to that one. You want to create an account on there but don’t put all your eggs there just yet. It will be interesting to see where it goes now that anyone can create an account there.

Social Media Marketing vs. Traditional Marketing

There are quite a few differences between social media marketing and traditional marketing. Traditional marketing would be television and print ads, for example, which simply advertise your business or product and may give a brief description of what you or it is all about. Social media marketing, on the other hand, should always give your customers something of value and be personable. If you have nothing of value to offer, then they won’t waste their time talking to you about it.

You need to also have a real human voice when you interact on any social media platform. If you sound too sales-pitchy and are only promoting your product, then people are going to unfriend, unfollow and completely remove you from any social media lists. Interact with people just as you would online. You can use smiley emoticons and even some internet jargon, such as “LOL” and “TTYL”. Keep it casual – just make sure that you don’t keep it too casual. Be courteous, polite, and always reply to anyone who comments or asks questions either about you or your business.

Putting it All Together

If you’re new to social media, you may be wondering where to start. The best way to do this is to start with a blog. A blog gives you a good opportunity to introduce not only your company and the products that you sell, but it also gives you a chance to introduce yourself to the online world. Your blog is just as much about you as it is about your business, so it’s important that you keep your blog personable. Once you have written abut yourself and your business, start writing up blogs that are related to your products and business. Start posting things about yourself and your every day life that people may find entertaining (pets and children are a great place to start). Showcase your products on your blog, while also sharing things and news clips that you find funny. This will give readers the clear message that not your blog isn’t only for promotional purposes; it also shows who you are as well.

Once you’ve got your blog going, you can then open it up to all of the other social media outlets out there. You can open up your very own Facebook profile page, and then open up a “group” page for your blog as well. Encourage friends and family to join the group. Once they join, it will show up in the newsfeeds of their other friend and family who may not be on your “friends” list, thus increasing your exposure. Keep your Facebook group page updated regularly with your blog posts, and always provide a link back to your blog.

There are a lot of different ways that you can approach social media, and depending on your business, you may want to start off with Facebook or Twitter. The important thing is to make sure that you link up all of your social media accounts so that they direct customers back to your blog or website where they can find out even more information about your company.

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Promote Your Blog

Let’s face it: you can never have too much publicity for your blog or business. Some people make the fatal mistake of creating a blog and publishing content but never doing any promotion whatsoever. While that can work over the long term if enough of your content gets into the search engines, it certainly isn’t the quickest or most efficient route to getting your information into the right hands. You need to take some proactive steps in order to get your blog noticed in the right places.

It’s very simple to register your new blog with the top website and blog directories. We’re simply talking about filling out forms on certain websites so that you can start to get noticed. This is not one of the more active ways of marketing that we will talk about later, but it is very important in the overall marketing plan of your website.

Technorati Blog Directory

Probably the most popular blog directory that you can register with is called Technorati. This site actually tracks and lists the top 100 most influential bloggers. This would certainly be a list that you would like to be on in the long run, so the first step is getting your blog registered there.

BlogCatalog Blog Directory

Another influential blog directory site is called BlogCatalog. Again, it is very easy for you to go ahead and list your site here as just one more way of drawing in more visitors and attention. If you go to Google and put in the term “blog directories”, you will find hundreds of different sites where you can fill out a form and have your site listed. Again, don’t expect a huge influx of traffic as soon as you do this, but it is still a great way to get more publicity of your site over time.

So what is the big deal about getting submitted to these blog directories? One of the biggest reasons is because the search engines often crawl these directories. These directories are structured such that the search engines like to regularly check for new content. Therefore, if you list your blog on a site then you’re more likely to get continual attention from the search engines.

Another reason to get listed on blog directories is that some of these directories actually do see quite a bit of traffic. Many of them rank very high in the search engine results, so this can create a lot more clicks and exposure that you would not otherwise have access to.

You can’t bank on the fact that you’re going to get thousands of new visitors the next day just because you listed your site on a few blog directories, but any traffic that you do get is like icing on the cake because you wouldn’t have otherwise had it.

A lot of these blog directories have a huge number of incoming links. Some of the directories will give you the opportunity to provide a reciprocal link. This means that a number of links are being generated on a regular basis which helps for popularity and placement in the search engines. These blog directories also make a lot of use of the RSS feed updates which can allow for more individuals to subscribe to your specific blog feed.

You can submit to these directories individually on your own or sometimes you can outsource the task to someone else. There many outsourcers that you can find on different freelancing websites who would be glad to set up your blog directory listings for you. There are also certain software programs that will allow you to submit many at one time.

However, you have to make sure that the programs are not spamming any systems because you wouldn’t want to get blocked.

DMOZ Website & Blog Directory

Another major blog directory that many bloggers make sure to submit to is DMOZ.org. This is a directory of websites which is extensively utilized by search engines. This is actually the largest human edited directory on the Internet.

It is an important site because it’s trusted by the search engines and regularly reviewed by a human. Google and other search engines know that the information can be trusted as being legitimate, so getting in this directory is of utmost importance.

When trying to get yourself listed on the site, make sure that your site category is correct. You’ll submit your site to the most relevant category because the human editors are not going to allow you to submit your site to the wrong category.

You also should be patient with the process because it can take several months before you get accepted to the site. You also want to carefully write your description text to make sure that you follow the DMOZ guidelines.

Getting listed in the major website and blog directories is an important part of doing the initial promotion on your new blog. It certainly is not the last thing that you will do to market your new website. However, it never hurts to have this extra bit of traffic producing juice behind your site.

As a new blog owner, you will do everything within your power to get as much of your content sent out to your new potential readers. This might mean through RSS feeds, blog directories and other avenues which will generate interest and traffic to your site. Once they are on your site, remember that it is your responsibility to provide quality content in a welcoming format in order to keep people on your site and make them want to come back again and again.

Be sure to read about our favorite web hosting provider and find out how to start a blog in 10 easy steps!

Don’t worry about monetizing your blog right away.  Blogging is about an ongoing dialogue with your readers. Because of this, you want to make sure that your website is both engaging and welcoming to new readers.

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Make it Welcoming

There are many ways to make sure that your blog is welcoming to people when they first come onto the site. First of all, you want to talk to them in a conversational tone. You don’t want everything to seem very technical or overly academic so that people don’t feel welcome.

Remember that you don’t know if the person coming to your site is brand-new to the topic or very experienced, so you need to make sure that your content and layout is welcoming to them no matter what level of experience or knowledge they have about the subject matter.

Is it Easy to Read?

The first thing you need to make sure of is that your theme and layout are designed in such a way as to make people feel at home. For instance, it has been proven that having a light background with dark text is much more readable for people than having a dark background with light text.

You don’t want people to have to squint to read your site, so make sure to look at it from an objective standpoint after you build it. If it is too difficult for people to read because the text is too small or the coloring is not right, take the time to make sure that all of that is resolved before launching your blog for the first time.

Occasionally you might also see weird characters on your WordPress site. Don’t panic. It’s easily fixable and just requires that you pay attention to details.

Have A Nice Website Header

Another way that you can make your blog more welcoming is by having a nice header designed for the top of the site. Show your personality here and make the blog more individualized. Remember that you’re trying to build a relationship, and part of that is branding yourself as an expert on the topic that your blog is about.

By creating a header, you can brand yourself in such a way as to make people believe that you are the expert in your particular topic. You wanted to look professional, yet engaging. Headers can be outsourced for less than $25, so invest in branding yourself.

This goes back to creating a logo that’s representative of your brand, of who you are.

What Would Seth Godin Do Plugin

There is also a free WordPress plugin called “What would Seth Godin do”. You can search for this plug-in in your WordPress dashboard. Simply put, it creates a text box at the top of your screen with prewritten information to welcome the visitor. You can set it up to say whatever you want, and you can even program it to give a special message to new visitors and a different message to returning visitors. You might invite the person to join your mailing list, subscribe to your RSS feed or just tell them that your glad they have visited your site.

Allow Comments

One way to make it more engaging to readers is to allow comments. When people read your blog posts, you don’t want them to simply read it and move on with their day. You want to engage them by making the content entertaining, informative and maybe even a bit controversial.

That’s not to say that you should go out of your way to irritate your readers or try to create controversy. But you don’t want to blog about boring or mediocre topics where you have no original slant. Let’s face it: if you don’t have anything original to say then maybe you shouldn’t have a blog on the topic.

By allowing comments, even moderated ones, this will not only help your readers to interact with you more effectively but it will also give the search engines more content to help you rank. You can set up the comments so that you have to approve them before they’re posted which will give you the right to delete any comments which are inappropriate or simple spam.

Blog commenting is very popular right now, so closing your comments completely really doesn’t help you to achieve a loyal following. Not only should you allow comments, but you should respond to the comments professionally so that people know that there is a person behind the blog. This helps to develop trust and loyalty between you and your readers.

You should check out the DISQUS plugin.  It allows real-time commenting, notification of response, full integration with media services such as Youtube, Flickr, and compatibility with mobile websites for commenting while on the go.

Do Your Research

Another way to be more welcoming and engaging to every reader is by doing your research. You want to make sure that not only do you provide a unique perspective on what you’re discussing, but you also have the most up-to-date information about your niche. If news stories have been released relating to the topic, you want to include that information so that you’re also informing your readers. If you could become their “go to” person for the topic, you can develop quite a huge list of readers.

You may also want to entertain the idea of setting up a mailing list so that people can subscribe to your monthly newsletter and updates. Again, this is another way for you to stay in direct contact with those people who are following what you have to say on your blog.

Have Easy Layouts

As far as the layout, you want to make certain that it’s easy for people to navigate and find information that they want to read. Have a search box so that people can go back and look for particular keywords to find more information on blog posts you may have written in the past. You may also want to have a list of your pages and categories in the sidebar so that people can refer back to topics that interest them. You could also have a list of your most recent blog posts so that people can see what you’ve been writing about lately.

Finally remember to test how your blog looks in different browsers and see our review on WordPress themes.

Be sure to read about our favorite web hosting provider and find out how to start a blog in 10 easy steps!

You can find WordPress plugins for a whole variety of different tasks, and new ones seem to be coming out at a rapid pace. Most plugins that you find are free of charge, although there are some paid plugins that you can purchase directly from developers online.

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Google Sitemap Generator

Having a sitemap plugin (such as Google XML Sitemaps) is also very critical to the overall success of your site and bringing in more traffic. This is a simple plugin that generates a sitemap you can then submit to Google Webmaster tools.

By submitting the sitemap, you’re letting Google know about your new website and inviting them to come and crawl the information on a regular basis. Obviously, you want Google to come to your site as often as possible.

Best of all, once configured it will automatically notify Google of new posts you publish and updates to existing posts, so it’s a “set and forget” type of thing.

SEO

So why would you use plugins? Some plugins are specifically designed to help you generate more traffic from the search engines. One very popular plugin is called All In One SEO. This plugin has several fields that you fill in with your keywords, site name and description among other things.

Then, this information is automatically coded into your webpages so that it makes your website more attractive to the search engines. In the old days, you would’ve had to program this into your website yourself, but thankfully the use of plugins on WordPress came about allowing anyone to have these features.

Privacy Policy Generators

There are many different plugins that people use on a regular basis in WordPress. Aside from the one mentioned above, there are other plugins such as Easy Privacy Policy plugin.  If you’re going to be selling anything online, you want to have a privacy policy on your website as well as a disclaimer.

If you search in the plugins directory, you’ll find all kinds of different options available to you in order to quickly and easily add these pages. You’ll simply click a couple of buttons to install the plugin, configure it with some information and you’re off to the races!

Amazon

There are also a whole variety of paid plugins available online. For instance, many people like to sell products from Amazon.com. You don’t want to have to go into Amazon, find products and generate your affiliate link over and over and over again. Here’s an Amazon Affiliate Link Localizer plugin to alleviate the hassle of adding these products your website.

In fact, some of the plugins like Amazon Showcase WordPress Plugin pull products that you specify and drip feed them on your blog. So, while you’re asleep or on vacation, content is automatically being added to your site at your specified intervals of time.

Although you always want to add unique content to your blog in order to make it a great experience for the user and more attractive to the search engines, some bloggers find that having a little bit of automated content allows them to beef up their site without sacrificing quality. Also, because many people are interested in selling products or services on their site, these plugins allow for products to be added easier and faster.

Social Media

There are other plugins like the Social Media Widget which will make your site more social media friendly. These days you can often find examples such as Facebook & Twitter button on websites. This option allows people to easily share your content on their favorite social networking sites.

So, if you write a particularly interesting or controversial blog post, users are able to click a button and share it with all of their friends and followers. This is a great thing to have on your blog because it allows you to go “viral” easily.

YouTube Videos

The Automatic YouTube Video Posts Plugin allows you to add media content to your site such as music and videos. You can automatically import videos from your YouTube account corresponding to the topic of your blog. Even though you could lose a little bit of your traffic from people clicking off your site to read more, this kind of content can also pull more interest from the search engines to your blog.

Contact Form

Another great plugin that is free to use on WordPress is the Fast Secure Contact Form. You definitely want to have a contact form available on your website so that your users can get in touch with you with questions and comments about your site. Also, from a legal standpoint you want to make sure that you have a way for anyone to contact you in case there are legal issues with your site.

Link Cloaking

Some other types of WordPress plugins that are popular these days are link cloaking plugins like Pretty Link. These allow for you to mask your affiliate links in such a way as to not alert the search engines that your links are going out to a page to sell a product or service. Instead, they make the links look more SEO friendly.

You can use this plugin to manage affiliate links in one central place.  You should never put a direct affiliate link in an article, because if that affiliate link breaks later due to articles being syndicated (copied, etc.), you might lose that revenue.  However if you use your Pretty Link URL then you always have control of the affiliate link and can change it easily.

Related Posts

You can also use a plugin like Efficient Related Posts or YARPP (our personal favorite) that pulls up other related posts on your own website. For example, if you write a post about organic gardening and you have written posts in the past related to organic gardening, then it will show a list of related posts so that the reader can find more information on your blog.

This simply improves reader loyalty while also keeping people on your website longer. The longer they are there, the more likely they are to click on an ad or an affiliate offer.

As you can see, WordPress offers all kinds of great perks in the way of plugins. Make use of these plugins to increase traffic to your site and improve overall reader loyalty.

Here are 10 more top WordPress Plugins that you should know about.

Be sure to read about our favorite web hosting provider and find out how to start a blog in 10 easy steps!

You don’t need to know how to code the site at all. For example, you might choose to have a theme with two columns or three columns, and a header or one without. There are almost unlimited amounts of design options that you can choose when it comes to having your own WordPress blog.

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Find the Themes

So where do you get these themes? There are numerous places that you can obtain them for your WordPress blog. First of all, the easiest way is to simply click on the appearance tab in your WordPress dashboard and then you will see the option for themes.

Once you click on it, then you can do a search within WordPress for all kinds of free WordPress themes that are available, i.e. on wordpress.org. You will see many variations.  Spend some time really looking at all of the options available.

Premium Themes

There are also paid WordPress themes that you can find online from different vendors, including PremiumWP and StudioPress (founded by our friend Brian Gardner, and highly recommended). If you are going to have a site that is for your business or other professional interests, you might want to invest in a paid theme that will allow you to do all kinds of other customizations that many of the free themes don’t allow.

These can range in price from very inexpensive all the way up to a $200 or more. A lot of this depends on whether you’re going to use the theme just on one website or whether you plan to use it on numerous sites. Some theme designers have an option called a multi-site license or even a developer’s license. Make sure you know what the licensing rules are for the package you purchase.

One great thing about WordPress is that it doesn’t require you to be technologically savvy to use it. However, some can be quite complicated and complex to use, especially for a novice.

You don’t want to purchase a theme this could be overly hard for you to customize to suit your needs. However, if you do find one that you don’t think you can set up by yourself, then you can always outsource that task to someone else who does that on a regular basis.

As an example, you might decide that you want a custom header to go at the top of your site. This makes your site stand out from the crowd and gives you an opportunity to brand yourself better. Many people will make a website header for less than $25 by hiring a graphic designer on sites like Elance and Guru.

Map Out Your Site

Before you purchase a header or even use a free one, it makes sense to sit down and map out how you want your site to look. If you are planning to generate passive income on the site by using Google AdSense or affiliate offers, you need to think about exactly where you want those advertisements to be placed.

Certainly, many studies have been done over the years pointing out the best areas to place your website advertisements (like this Google AdSense Heatmap) to ensure maximum conversions. Do some research online to find out the best places to place your ads so that you can make the most money from your website?

If you are not planning to put advertisements on your website, then you still need to think through what you want the user to experience when they come to your blog. Thinking through this ahead of time will help you narrow down the choices when you’re looking for themes that will fit with your blog site plan. You might even want to ask around if you’re on any kind of Internet forums to see what themes other people are using with great success.

You should also review how your website looks in different web browsers.

Install a WordPress Theme

To install a theme, it depends on where you got it. If you’re using one of the free themes that come inside of WordPress, you’re simply going to click on the theme and hit the install button. Once installed, it will ask if you want to activate the theme and you can simply click on the “activate” button.

You can load several themes onto your site and preview each one individually before activating the one that you want to use. Thankfully, themes are very simple and easy to change on a WordPress site, so don’t worry if you load 5 or 10 before you figure out which one you want to activate. It really is just simple clicks of a button to change them out.

If you purchase the theme from somewhere or download one from somewhere else on the Internet, it is still very easy to install on your site. In most cases, you will be given a zip file when you download a theme online.

You’ll simply click into your themes area, click on the install themes tab and then look for a button that says upload. Once you browse and find the zip file that you downloaded, simply upload it to the site and activate it.

As you can see, installing a WordPress theme is very easy. With a few clicks, you will have a site that literally looks like it was designed by a professional. This is one of the biggest perks of using WordPress to build your blog. You don’t have to worry about all of the technical jargon. You just need to know where to click and before you know it you will be publishing the first few articles on your blog!

Be sure to read about our favorite web hosting provider and find out how to start a blog in 10 easy steps!

One of those reasons is because it is so simple and easy for even a novice to install. Previously, many people felt like they had to hire an expensive website programmer in order to have a nice-looking blog online. In fact, many folks gave up after trying to figure out all of the technical jargon such as HTML and CSS.

Prepare Installing WordPress

Before you install WordPress on your site, you do want to make sure that you have purchased a domain name and input the proper name server information into your domain account.

This tells the domain registrar where to forward people when they want to come to your website. Otherwise, the domain will point to a parked web page hosted by your domain registrar. Obviously, this is not what you want to have happen.

Not only is WordPress easy to use, it is also free and easy to install. But you will need to purchase web hosting and a domain name in order to make this site your own. In other words, you’re not going to be using the free (but very limited) WordPress.com hosting service.

Instead, you will be using the free WordPress blogging platform and your own web hosting account (just like we do!).

As mentioned previously, we recommend HostGator (read our review here) for your hosting account because of their great reputation and really low cost (plus no long term commitment like most others – you can start month to month). Plus that’s who we started with so we can personally vouch for them.

Installing WordPress on HostGator

Another reason why we recommend HostGator is because they have a particular software called Fantastico located within their control panels – which makes it super easy to install WordPress for your site. When you sign up for hosting, you will get access to your own control panel which is commonly called your CPANEL.

When you login to your cPanel for the first time, you might be overwhelmed at all of the options available. Rest assured that you will probably never use most of the options that you see on the page. For now, the main thing that we are interested in making use of is Fantastico.

Once you login to your cPanel, you will want to scroll all the way down the page and look for the heading “software/services”. This is where you will find the Fantastico software.

Click on that button and it will take you to the first screen that will allow you to set up your WordPress blog. Next, click on WordPress in the left sidebar.

Now click “New Installation.”

At this point, you will be required to enter some very important information. The first thing you will need to decide is where you are installing WordPress. There is a drop-down menu that says “install on domain” beside it. Use this drop-down menu to choose where you are installing this instance.

If you have any questions about that, contact your hosting company to get clarification. It will also ask you which directory you want to install WordPress. Most of the time, you’re going to leave that blank.

The next blank is for your admin access data. First, you need to choose a username that you can easily remember which will help you to log into your dashboard.

Make sure that you choose a username that other people can’t guess. Also, if you’re going to build multiple WordPress sites, make sure that you don’t use the exact username for each site as it can make your blog much more prone to being hacked.

Next, you’ll need to choose a password. Again, it’s important to choose a password that no one else can guess. Many people use passwords that have letters and numbers to make it a lot harder for anyone to hack into your account.

The next blank starts your base configuration section. Where it asks for an “admin nickname”, this is the name that you want to show up on your site when you make a post.

For instance, if you make a post then this name is what will show up as the author of that post. Many people choose “admin”, but if you’re trying to have a more personalized site then you might want to use your first name or even a nickname.

The next blank asks for your admin e-mail. Normally, you will set up your e-mails in the CPANEL. You can see the option to add e-mail accounts at the top of your CPANEL screen. You can also forward these e-mail accounts so that you get them in one central location if you wish.

This particular e-mail box is specifically for your administrator. This is the e-mail that you would want people to contact if they have a question or problem with your website. It’s very important to have contact information on your site, so make sure that this e-mail is actually working.

The next blank is site name. This is very self-explanatory as you will want to put the name of your site or even be URL address. This is not a necessary blank so you don’t have to fill it out if you don’t wish to.

Keep in mind that sometimes certain themes will show this name in the header. Therefore, if you don’t want these words to show up in the header of your website then you may not want to put any information here. The same can be said for the description which typically shows up as the tagline in the header of your website.

Once you have all of the information filled out, click on “install WordPress”.

The next page will ask you to confirm your installation, email your installation info, and then you are finished! Now, all that is left is for you to login to your brand-new WordPress website. This can be done by putting in your URL followed by /wp-admin/. For example, “your_website.com/wp-admin/”

You will then need to login with the username and password that you choose. As you can see, installing WordPress on your website using HostGator is extremely simple and easy to do.

This is not to say that you can’t make money in a popular, broad niche, but it does take more time and work to grow that kind of blog to the level where it makes good money.

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How to Pick a Niche – Passion vs. Moneymakers

So where do you start when you want to pick the right niche and learn how to start a blog? There are two schools of thought on picking a niche. Some people say that you should just choose something you are passionate about because you will want to wake up every morning and write quality content.

While that is a great thought, if your biggest hobby is underwater basket weaving, you are unlikely to make a great income blogging about it.

One often overlooked component in blogging is that you need to be able to find related products to promote to your customer base in order to make money. Of course, you could create a blog with simple AdSense or other banner ads, but it might take longer to see a profit over time.

On the other hand, some people say you should only pick topics that are known moneymakers whether you are interested in them or not. While that might work for some people, others need to have at least a passing interest in their topic in order to be successful.

In short, when you learn how to start a blog, you want to be certain that thousands (if not millions) of other people share your enthusiasm and interest in the topic and will pay money for products and/or services that you have to offer in the niche from time to time. No matter what, the key to the whole niche selection process is choosing the right keywords and getting your research together before building a blog site.

Keyword Tools

There are many free online keyword research tools to find keywords. One popular tool is the free Google Keyword tool.  After you have entered the keywords, you can check the amount of advertisers in that niche by gauging the bar in the “Competition” column.  You can even assess how lucrative the keywords are by click on the “Columns” button, and then enable the “Suggested Bid” checkbox.

This site is handy for many different tasks including your search for a blog topic. Let’s say you know that dating is a popular niche, so you want to do something in that niche. The problem is that going after such a broad niche can be the kiss of death for most new bloggers. So it’s important to find a sub-niche on dating in this case.

One way of doing that is putting in a “seed keyword”. You could start with “finding a date” and whittle the keyword options down further and further. Perhaps, in the end, you find that you would be interested in blogging about “finding a date for young professionals in their 20s & 30s.” There are many sub-topics to choose once you have a general idea of your topic.

The idea behind blogging is to develop a loyal following. To that end, it is important that you target your niche with laser-like focus so that you are one of the only people providing such specific content to a group of people. Additionally, you want to be sure that enough people are interested in your niche so that you get enough traffic.

If only 10 people per month are searching for your keyword, you need to either move on to another topic or see if there are other related keywords to create a bigger blog.

You can use tools other than the Google Keyword tool also. For instance, two other free tools are the SEObook keyword tool and Google Insights for Search. There are also other paid tools that are a lot fancier. We recommend you get a proven keyword research tool to find your keywords quickly and accurately.

The Google Insights tool gives additional information that can be very important during the niche research phase. It shows you how popular search terms are and what kind of history they have. For example, Christmas phrases would be highly searched from October through December, but most blogs would be quiet throughout the rest of the year. That can have a direct impact on your income.

Check the trends for your keywords and make sure that enough interest is there throughout the year to give you a reason to put your time and effort into the topic. This tool can also help you maximize your chances of making bursts of income at different times of the year as well.

So how do you know the proper way to research a keyword? The answer is that there is no “right” way. Everyone has their own opinion as to the number of searches that a keyword tern should have to make it worthwhile.

You can find yourself spending so much time researching that you never get around to creating quality content for your blog. Don’t over-analyze things. Often, you will find yourself with a list of keywords that, when added up, will give you plenty of potential search volume for the month.

The key is finding a way to get to the #1 slot on Google so that you can get the bulk of the daily searches for your keywords.

Once you have picked your keyword, you can also search what affiliate programs are available and check their commission.  Choosing a niche for your blog does not need to be a long, drawn out process. Use a mixture of your interests and knowledge to make your selection.

Here’s a quick tip: if you do a search on Google for a topic and people are paying money to run AdWords ads on the right side, they are making money. If you see TV commercials or magazine ads about your topic, they are making money. It’s a good bet that you will make money too!  So get started today and pick that lucrative niche that you will dominate!

Be sure to check our How to Start a Blog page to give you an overview of the process.  In our next step, we’ll be talking about our recommended web host, which comes with 1-click installation of WordPress, our favorite easy to use blog publishing platform: the one we use for all our sites.

Click here to view the embedded video.

Wait, why email? Isn’t social media the cool new thing these days?

Well, that’s true. Social media is all the rage these days, and for good reason. It’s probably the most effective form of marketing on the planet today, maybe the most effective form of all time. It does wonders for your traffic.

But consider this: 90% of the people who get to your website, however they find you (via word of mouth, social media, search engines like Bing! or Google, for example), don’t come back. They visit once and leave forever. That’s kind of a problem if you want to start a website that generates ad revenue and ultimately generates you an income. You want them to come back and come back regularly.

How do you get those visitors to come back to your site?

It’s quite simple: you get yourself an email list set up – and get your visitors to sign up to it. The trick is to get people to give you their email address willingly, so that you can contact them regularly and entice them to come back check out all the cool stuff you’ve been writing about. All that is known as email marketing.

How do you get people to give you their email address?

So now you know you need an email list. But how do you get someone to give you their email address? Simple: you don’t. No one is just going to hand you that information.

Way too many people already have their email address and they are already overwhelmed by the sheer amount of legitimate emails they receive on a daily basis (and we’re not even mentioning the spam emails they get). Just think about your own inbox… you know what we’re talking about here. So they aren’t exactly in a big hurry to hand their email addresses over to someone who is going to pile even more emails into their inbox.

No one gives that info away all willy nilly, but they WILL give it to you, if you know how to ask. How do you ask? By giving them something. Saying things like “sign up for our email list in order to get this FREE (insert e-book, free credit report, free Aardvark calendar or anything else you think they just can’t live with out)” works a lot better than saying “please sign up for our newsletter or email list (which probably contains absolutely NOTHING that they’d want to read anyway).

The term some marketers use here is an ethical bribe… you bribe people to give you a chance to contact them over email by offering them a great incentive they ACTUALLY WANT in order to get on your list.

Tip: No one cares about your “newsletter”.

This leads us to a very important point. We want you to say the following out loud with us: Nobody gives a damn about your newsletter. It’s harsh, I know, but it’s true.

No one wants to hear about all the fancy new office layout or the new site redesign or whatever. People are busy and selfish. They don’t care about YOU, they care about THEM. They have problems and they want to know how to solve them. Focus on what they need. More importantly focus on how YOU are the one to solve their problems for them.

Send your subscribers great content to establish yourself as an expert.

Now that you’ve got them subscribed to your list, it’s all up to you… and it comes down to 2 main things: quality and consistency.

Quality: Don’t email people junk, send them useful stuff. It’s that simple.

If you expect someone to read what you have to say regularly and not immediately unsubscribe, then send them somehthing that’ll actually have some value to them. Maybe the best tips of the week for whatever topic of newsletter they signed up for, be it puppy care tips or whatever. Do it right, it’ll be worth it in the end. This is not to say you can’t send them offers for quality services they can use, that’s fine. But for every offer you send, plan to send 3 to 5 useful pieces of information that makes them feel your email is worth opening.

Consistency: Send out your newsletter regularly so your readers know when to expect them.

Sending your newsletter messages out consistently is crucial.

People (and search engines) like consistency, a reliable, predictable schedule that shows them “you’re serious” and in this for the long haul, not some guy out to make a quick buck.

Over time your email list will grow, and so will your customer base.

It will take time, but it is a moral imperative that you become a trusted expert in their minds. Why? Because when they want more information on a particular topic, or more importantly, if they want to buy something on the topic who do you think they will be turning to? Some random guy who sends out an email once a month. Are they going to ask themselves “What would Yoda do?” No, no they won’t. They will turn to their trusted expert on the subject whip out their wallet and hand that trusted expert some hard earned cash. Now do you see why you want to be their own personal Yoda (aka trusted expert) on the subject? That’s what we thought. Now you have seen the light, young grasshopper. Now go out and prosper!

Click here to view the embedded video.

Should you start an online video show? That’s like asking yourself if you want to lose weight or marry the person of your dreams! The answer, if you haven’t caught on yet is yes. We’ve been doing it for years, and it’s been huge for us! But recently we were talking to someone who said “Oh, there’s no point in me starting an online video show. You guys have been doing it for so long.”

That’s just bunk. It’s true, we have been doing it for years, but it’s not like we just woke up one day and said “let’s start an online video show!” and then presto! We became a huge success. It didn’t work that way. We started our first online video show (Ask Dan & Jennifer) a few years ago, and it grew and it grew and it grew and now it’s grown like 1000% in that time, but it didn’t happen overnight. It took time. Allow yourself the time to grow and just go off and do it. And whatever you do, don’t think it’s too late. It’s never too late.

And this is ESPECIALLY true if you have already started a blog – because a video show will get you a lot of extra visitors and much more credibility.

There are many reasons you should start your own online video show. Such as…

It creates trust

If you make posts to a blog, yes, it’s great and wonderful and all that, but it still doesn’t pack the same punch as an online video. People can look at your online video and say “Wow. He/She is a real person.” People will be able to relate better to you if they can see and hear you. It will allow you to better showcase your own particular brand of speech, humor, satire and the like. It also creates a deeper personal connection. Having a face and voice to associate with your content helps your audience feel like they know you and then they will be more invested in you and your success.

It helps you reach different people

Face it: in today’s world, we have way too much to do and way too little time to do it in. Reading a blog takes more time than listening to one. People want options with their content. They want to be able to put it on the iPod/iPhone/iPad and take it with them to the beach or the gym or to be able to listen to it in the car. Having a video blog gives people options. And people like their options.

It allows you to differentiate yourself in the market

We started askdanandjennifer.com a few years ago and it’s a love and relationship site, and that is a VERY crowded market place. It’s very difficult to stand out, and if you don’t stand out, you die. It’s just that simple. So we had to sit down and ask ourselves, “What can we do to stand out? What do we have that no one else does?” Simple! We have Dan and Jennifer. By posting our online video show we were able to showcase our most unique asset-ourselves. People could see us and connect with us and become part of our audience and then tell their friends about us. That helped increase our audience exponentially.

It opens up an entirely new audience

There are a mulitiude of video sites out there (youtube, hulu, funnyordie, etc) and they have their own audiences, and many of these people are not really that into reading blogs. Posting an online video show allows you to access and engage these people and potentially bring them back to your site or simply create a new online show only audience. There are millions of people on these video sharing sites and it’s also true that there are people on these sites that are going to be interested in whatever it is you have to say. They’re not going to go to you, you will have to go to them. The first rule of growing your fan base is simple: go where the people are. Not going to these sites is about as effective as opening up a surfboard shop in Utah. No one’s going to buy a surfboard there. Why? Because there’s nowhere to surf in Utah. Setting up your surf shop in say Southern California is going to be more effective. Even more effective would be setting it up right on the beach. You have to go where the people are.

You can be everywhere

Having an online video show gives your and your blog a life of its own outside your actual blog. You can be on multiple sites that each have a wide reach. The bigger your net, the bigger your catch.

Never, ever, try to do anything

We never try to do anything. We just haul off and do it. You’ll never hear us say “we’re going to try this and see what happens” we say “we’re going to do this.” Big difference.

“Do or do not, there is no try.” – Yoda, Inspirational Quotes from Today Is That Day

That crusty little muppet was right. If you “try” to do something, you’re just going to fail and but if you “do” something it’s different. You’ve “decided” to do it. The word “decide” has comes from the latin root which means “to cut off all other options.” If you want to be successful, say you’re going to do something, and then burn the bridge behind you so you have no other choice.

Never ever give up.

Of all the blogs that started around the same time as ours, we can name two still in existence. Most quit after about six months. The general rule of thumb is people quit right before they’re about to become successful. Don’t that make that mistake. Never give up. Just do whatever it is you want to be doing. Live that passion, live it daily and be consistent about it. You can’t help but succeed then.

Click here to view the embedded video.

Question 1: Why are you starting a blog?

It’s the most profound question you will ever ask yourself, but also the most important. Why are you doing this? What do you hope to accomplish? Do you want to make money? Do you want to help people? Do you want to make people laugh? Do you want to vent about something (society, politics, your love life)? There are no wrong answers here, but you do need to have one. You need to know why you are doing it, but more than anything you need to be passionate about doing it, whatever it is. If you love Spam and you want to sing the praises of Spam on your blog, then you will be successful. But if you’re a Vegan and you hate spam and someone offers you a ton of cash to blog about Spam, it’s just not going to work. It’s a job at that point, and you’ll hate doing it, and more importantly, you’ll hate yourself for doing it.

Question 2: What’s your niche?

Everyone needs an angle. Whether you’re a writer blogging about being a stripper, or a stripper blogging being a writer, you need a hook, pure and simple. You can’t be all things to all people and you shouldn’t try. You will fail. You can only succeed if you can identify a portion of the market that is being underserved (ideally, they won’t be getting served at all) and then speaking and marketing to them. This isn’t as hard a question to answer as it might seem. Once you answer the first question, the second question will largely answer itself.

Question 3: How will you set yourself (and your new blog) apart?

Here’s the really tricky question. You know why you’re blogging, you know what your niche is, now what? How do you stand out in a sea of endless bloggers? What’s your angle on your angle? Maybe you’re giving relationship and dating advice from the Born Again Christian perspective, for example. Or maybe you’re a divorced dad offer dating and parenting tips. The point is, whatever your niche, there is probably someone already there serving it as there are very few new ideas under the sun. What makes you worth listening to? Tricky question, to be sure, but an important one.

Once you have the answers to these three questions, you’re good to go. Just be aware that the answers, may change over time, and probably should. Your answers to these three questions represent a snapshot of where you are at the time you answer them. If you have a vision and a goal of say, getting ten people a day to visit your blog, and then that happens, then what? What happens is your answer to these three questions will probably change. You’ll need to re-answer them, and that will affect why you are doing this and how you go about doing it.

Don’t worry about this. Don’t wait to have the perfect answers. You won’t. You’ll not only never get it “right,” but you never even get started either. It’s all about progress, not perfection. You must repeat “Progress over perfection” in your head one million times. Okay, actually only three. But you get the point, hopefully. Perfection is one of the deadliest diseases on the planet. It robs people. Of their hopes, of their dreams and of the chance of actually making those hopes and dreams a reality. If you don’t get in the game you’ll never get a chance to win it, but there are some that endlessly practice and attempt to perfect whatever it is they working on before they show it to the world. But it’s never perfect. Ever. I don’t even know if anyone knows what that means.

It’s vitally important that you have a plan, vision and something to shoot for. But don’t let the prep work consume you to the point where things are unhealthy. That’s as much a life lesson as it is a lesson about blogging, but it certainly applies here.

Great! Starting a blog can be a solid way to make long-term income – just for doing some writing on stuff you actually like and care about. But there’s a little more to it than that AND it may not be for everyone. This is not a get rich quick or plug and play business. If that’s what you’re looking for, this is not the place for you.

Yes, you can make a lot of money online but, like other traditional businesses, it’s not guaranteed. Anyone who tells you otherwise, is not being truthful.

Our goal is to help people who are really serious about building a real online business – because you can make a little, or a lot of money. That all depends on you…

Here’s the big difference between making money online and going to a job every day. If you do it right, the work you do today, this week, and this year – will continue making money for years to come. It’s an investment rather than trading your time for money.

So how does this work? Search engines find and cache the articles that you write, and over time each post is “worth more” to the search engines. That means you’ll get more web site traffic with every passing month as your site gains credibility. This does not happen overnight. It takes persistence and even some hard work – but you can do it if you’re serious and committed…

We did it (Dan and I both walked away from our corporate jobs and now do this full time), and so can you. The good news is that you get to take advantage of what we’ve learned over the last several years and avoid the sand traps that we had to dig our way out of.

So let’s get started – RIGHT NOW!

Here are 10 EASY steps we’ll take together to help you start a blog and make money online.

Decide to start today

TODAY. No, not tomorrow, not next week, and not next month. Tomorrow always feels “safe” because you’re not having to make a decision. The power of today is that you make that commitment to yourself. And that is the first step to success.

This step is the most critical one, and it’s where most people get stuck. Don’t dream about doing something. Just get up and do it.

“The best way to live the life of your dreams is to start living the life of your dreams Today, in every little way that you possibly can.”  – Mike Dooley, Inspirational Quotes from Today Is That Day

Step #1 – Choose the right niche – What your blog is about…

Choosing the right niche for your blog is perhaps the most important choice you can make BEFORE you actually start writing. Choose the wrong niche, and it’s very unlikely you’ll ever succeed.

Some questions to help you choose the right niche

• The most important question you have to ask yourself is this: What are you passionate about?
  It’ll be very hard for you to write regularly and authoritatively and be a go-to industry expert on a topic you don’t really care about. Passion tends to make the difference between amazing success and quiet failure.
• Do you intend to make money with this blog? Would you like it to be your primary income source?
  This makes a big difference. If so, you’ll have to choose a nice that is not overly crowded. Regardless of the crowding, you’ll need to research your niche thoroughly and develop your own value proposition.

Research your niche and learn the landscape

Find the popular websites in your niche, study them closely, and visit them regularly.

Get to know the authors and regular contributors. Comment on their posts regularly so they can get to know you too.

Find the right keywords to target with your blog

Once you choose your niche, it’s crucial to find the right keywords to target. This is a delicate balance between finding keywords that get enough search traffic and keywords that don’t have too much competition.

Don’t wait until your site starts getting popular to figure out which keywords to target, or you’ll waste a lot of time and effort and end up starting from scratch.

While you can do a lot of research the manual, old-fashioned, and time-consuming way, we recommend you use a keyword research tool to find your keywords quickly and accurately.

For more details on choosing your niche, check out “How to Start a Blog – Step 1: Pick Your Niche”.

Step #2 – Get a web hosting account

Your host should be reliable, responsive if you have questions, and inexpensive. $7 per month is reasonable for a reliable host; less than that and the service tends to go down a lot.

Many people try to save those few dollars and start a blog with a free platform like Blogger.com. But we strongly advise against it. It’s virtually impossible to get free search engine traffic to those free blogs, and support is completely nonexistent. Oh, and if your blog disappears overnight (as we had happen once on Blogger.com), there’s nobody to call and ask for help. Your work is all lost. You’ll also have a hard time moving away when your blog takes off. And you’ll lose all the search engine value that you’ve built up.

Take this seriously and go with a proper web host that actually has competent support people available to help you. Spending $7/month for a proper web host will also help you realize that you’re serious about your goal.

We highly recommend HostGator when your just getting started.

HostGator is great because it JUST WORKS, they offer a lot of great features, and (unlike most other quality web hosts) you can sign up for an inexpensive monthly plan, and pay month by month. Most of the other guys advertise a really cheap rate, but you only get that if you pay 1-3 years up front.

The fact Hostgator’s email support team replies to my issues in literally minutes is awesome, but that’s not the only reason we recommend HostGator. Check out all of the reasons we love them in our web hosting review of HostGator, and then go set up your own account with them today.

Are there other good web hosts? Sure, but HostGator is the only web host that we recommend to our own friends and family when they ask…

If you’re just starting out – or you’re looking to keep your costs as low as possible while working with a solid, reliable web host, do yourself a favor and get started with HostGator.

Don’t forget to check out our web hosting review of HostGator, and give it a try yourself; we’re glad we did.

Tip: Don’t forget to use Coupon Code BLOGSUCCESS when you sign up with HostGator – and your 1st month is just $0.01! That means you can start a blog today for just $0.01. Now you’ve really got no excuse to delay, so take a few minutes and do it before you get busy and forget!

For more information on web hosting, read “How to Start a Blog – Step 2: Get a Web Hosting Account for your Blog”.

Step #3 – Install WordPress

After you choose a reliable web host, you’re ready to install your blogging software. The most flexible choice available today is WordPress. It’s also free, and easy to set up and maintain.

Yes, this is a little more involved than setting up a free account somewhere, but it’ll be well worth the effort when you get more web site traffic in a month then you would have gotten in a year on a Blogger.com.

For more information and step by step details on how to install WordPress, check out “How to Start a Blog – Step 3: Install WordPress to Run your Blog”.

Step #4 – Make a great first impression with a great theme

First impressions always matter. On the web, that’s even more important. A web visitor’s first impression about your site determines if he clicks away in the first 5 seconds, if he stays on to read what you have to say, and if he will ever come back again.

So it’s very important to put your best foot forward. Make your site interesting, distinctive, and engaging to your readers by using a great “theme”. WordPress themes are basically website designs that you can just download and enable for your WordPress account.

Start with a free theme and when you have the resources, consider having a custom theme made to enhance your brand even further.

For more information and how to find great free themes for your blog, make sure to read “How to Start a Blog – Step 4: Make a Great First Impression with a Great Theme for your Blog”

Step #5 – Configure WordPress and its plugins to get the most search engine traffic

What good is a blog if nobody is visiting? One of the great advantages of WordPress is the vast array of options to make your blog very yummy to the search engines. This is all about understanding what Google wants and giving it to them in the way they want it. Simple.

The most powerful SEO trick of all: “work with Google to give them what they want instead of trying to trick them”.

For our list of must have plugins and brain-dead simple SEO tips, check out “How to Start a Blog – Step 5: Install These WordPress Plugins to Get the Most Search Engine Traffic”

Step #6 – Make your blog welcoming and engaging to every reader

To make your visitors stick around and come back for more – day after day – use the power of WordPress and make your blog fun, engaging, and interactive.

Use polls to get readers involved and ask their opinion. Feature the latest posts and comments. Show off your most popular articles. Get readers truly involved by getting them to comment on your posts.

To discover a few simple ways to get your readers coming back, again and again, check out “How to Start a Blog – Step 6: Engage Your Readers”

Step #7 – Write your first post

OK, at this point you’ve chosen THE best niche for you, you’ve become very familiar with that niche and it’s most popular sites, and you’re basically what could be considered an “authority” on your topic.

So now is the time for that all important first post

Off the top of your head, make a quick list of all the issues in your niche that people care about. What problems do they have, what questions do they have? What keeps them up at night?

Now pick ANY one of these and write a quick article on it. This “article” can be just a simple Top 10 list, with a supporting sentence of two for each bullet. That’s it!

Get feedback

Get this first article out there and see what people think. Email it to your family and friends, and ask them to help you make it better.

All the planning in the world is no substitute for Action. It’s time to go forth and do those good and powerful things.

For detailed steps on how to get started writing great content, read “How to Start a Blog – Step 7: Write your First Post”.

Step #8 – Set up your RSS feed

Not long ago, RSS was the domain of the super-geeky. But today, millions of mainstream internet users are subscribing to RSS vibes every day.

Get set up with full-blown RSS support by setting up a free account with FeedBurner. They’ll pull a feed from your blog, make it pretty so everyone can actually read it, and they’ll even give you accurate stats on your readers. Yes, it is nice to know if anyone is actually subscribed to your feed.

WordPress also has a simple plugin that you can enable to support your shiny new FeedBurner RSS feed service.

For more information on RSS, check out “How to Start a Blog – Step 8: Set up Your RSS Feed“.

Step #9 – Register your new blog with the top directories

Once you have a few posts out there, it’s time to start getting the word out. Search engines want to see links coming back to your site. Those links show that people other than just you consider your site to be important.

Well, at first you have no links. So you have to start somewhere. One of the best places to start is the endless list of web site directories and now blog directories which are just begging to give you a free link.

Here are a few to get you started: BlogCatalog, DMOZ and the Yahoo Directory. DMOZ and Yahoo Directory are very important, but your submission to them is considered just a “suggestion”, and you may never hear back or get included.

Blog Catalog has turned into a social community of bloggers, which makes it significantly more valuable than a regular blog directory, largely because of the relationships you can forge there.

For more information on blog directories, read “How to Start a Blog – Step 9: Register your Blog with Every Top Website and Blog Directory”.

Step #10 – Promote! Social Media, Internet Press Releases, Article Marketing, and more

If you don’t tell people about your new site, they’ll never know about it! Stop hoping someone will accidentally stumble upon your site. Take matters into your own hands and get the word out there!

It’s never been this easy to promote a brand new site, and to explosively grow your traffic and readership.

Social Media – Facebook, Twitter, Digg, StumbleUpon, and more

Did you just publish a great article on your site? Let people know! Social media is a great way to share your stories with others who WANT to know about it.

Share your great article on Facebook, Twitter, Digg, and StumbleUpon. But tread with caution. Don’t “spam” these sites with everything you write.

To be truly successful, it’s VERY important to follow the rules and participate in these communities.

There are even some great tools like to automate the process and submit your stories to tens of social media sites! This means you save countless hours AND actually get your story out to dozens of sites instead of just one. But again, you can’t just spam these communities, it’s crucial to build a presence and participate as a real person.

Article Marketing – Establish yourself as an expert by publishing your articles

Time to get more visibility for your hard work. Article directories take your articles and provide them to the countless webmasters and eZine publishers that need what you have: good, useful, and informative content.

You’ve already spent the time and written excellent articles… Now it’s time to publish those articles on the top 10 article directories and get lots more readers coming to your website.

For more information on the best ways to promote your blog, check out “How to Start a Blog – Step 10: Promote! Social Media, Internet Press Releases, Article Marketing”.

“Conditions are never perfect. ‘Someday’ is a disease that will take your dreams to the grave with you. If it’s important to you and you want to do it ‘eventually’, just do it and correct course along the way.” – Tim Ferriss, Inspirational Quotes from Today Is That Day

Next Steps: What to do RIGHT NOW – Today…
(It’s Easy, Stay With Us Here)

OK, so we’ve been through the basics, it’s time for action. If you’re going to do something, there is only “now”. Later and someday never come. So let’s do it together! Yes, today.

1.) Choose your niche.

• Ask yourself these 3 questions.
• Here’s a short video to help you choose a niche.

2.) Get a cheap, reliable web host. Regardless of your niche (topic), this is one thing you’ll need before you start.

And that little $5 commitment may actually help you get going! This is the ONLY web host we recommend if you’re just getting started – the one we recommend to our own friends and family.

Our recommended web host even comes with 1-click installation of WordPress, our favorite easy to use publishing platform: the one we use for all our sites. So you can now check this item off your list, and move up to step 2.

3.) Write your first post.

Don’t agonize over it, just do it! Start small, and keep going. Here’s some step by step help for you -
How To Write Your First Blog Post (Video)