Click here to view the embedded video.

Wait, why email? Isn’t social media the cool new thing these days?

Well, that’s true. Social media is all the rage these days, and for good reason. It’s probably the most effective form of marketing on the planet today, maybe the most effective form of all time. It does wonders for your traffic.

But consider this: 90% of the people who get to your website, however they find you (via word of mouth, social media, search engines like Bing! or Google, for example), don’t come back. They visit once and leave forever. That’s kind of a problem if you want to start a website that generates ad revenue and ultimately generates you an income. You want them to come back and come back regularly.

How do you get those visitors to come back to your site?

It’s quite simple: you get yourself an email list set up – and get your visitors to sign up to it. The trick is to get people to give you their email address willingly, so that you can contact them regularly and entice them to come back check out all the cool stuff you’ve been writing about. All that is known as email marketing.

How do you get people to give you their email address?

So now you know you need an email list. But how do you get someone to give you their email address? Simple: you don’t. No one is just going to hand you that information.

Way too many people already have their email address and they are already overwhelmed by the sheer amount of legitimate emails they receive on a daily basis (and we’re not even mentioning the spam emails they get). Just think about your own inbox… you know what we’re talking about here. So they aren’t exactly in a big hurry to hand their email addresses over to someone who is going to pile even more emails into their inbox.

No one gives that info away all willy nilly, but they WILL give it to you, if you know how to ask. How do you ask? By giving them something. Saying things like “sign up for our email list in order to get this FREE (insert e-book, free credit report, free Aardvark calendar or anything else you think they just can’t live with out)” works a lot better than saying “please sign up for our newsletter or email list (which probably contains absolutely NOTHING that they’d want to read anyway).

The term some marketers use here is an ethical bribe… you bribe people to give you a chance to contact them over email by offering them a great incentive they ACTUALLY WANT in order to get on your list.

Tip: No one cares about your “newsletter”.

This leads us to a very important point. We want you to say the following out loud with us: Nobody gives a damn about your newsletter. It’s harsh, I know, but it’s true.

No one wants to hear about all the fancy new office layout or the new site redesign or whatever. People are busy and selfish. They don’t care about YOU, they care about THEM. They have problems and they want to know how to solve them. Focus on what they need. More importantly focus on how YOU are the one to solve their problems for them.

Send your subscribers great content to establish yourself as an expert.

Now that you’ve got them subscribed to your list, it’s all up to you… and it comes down to 2 main things: quality and consistency.

Quality: Don’t email people junk, send them useful stuff. It’s that simple.

If you expect someone to read what you have to say regularly and not immediately unsubscribe, then send them somehthing that’ll actually have some value to them. Maybe the best tips of the week for whatever topic of newsletter they signed up for, be it puppy care tips or whatever. Do it right, it’ll be worth it in the end. This is not to say you can’t send them offers for quality services they can use, that’s fine. But for every offer you send, plan to send 3 to 5 useful pieces of information that makes them feel your email is worth opening.

Consistency: Send out your newsletter regularly so your readers know when to expect them.

Sending your newsletter messages out consistently is crucial.

People (and search engines) like consistency, a reliable, predictable schedule that shows them “you’re serious” and in this for the long haul, not some guy out to make a quick buck.

Over time your email list will grow, and so will your customer base.

It will take time, but it is a moral imperative that you become a trusted expert in their minds. Why? Because when they want more information on a particular topic, or more importantly, if they want to buy something on the topic who do you think they will be turning to? Some random guy who sends out an email once a month. Are they going to ask themselves “What would Yoda do?” No, no they won’t. They will turn to their trusted expert on the subject whip out their wallet and hand that trusted expert some hard earned cash. Now do you see why you want to be their own personal Yoda (aka trusted expert) on the subject? That’s what we thought. Now you have seen the light, young grasshopper. Now go out and prosper!

Click here to view the embedded video.

Congratulations! You’ve made it this far. You’ve got your niche, figured out what you want to talk about, who the other players in the niche are, decided what you like about them, what you don’t like about them, and you’ve started interacting with their readers on their blog and you have begun to build up your presence. Now what?

Now you write your first blog post.

Oh, how this strikes fear in the hearts of many a blogger… “What will I write about?” They ask “How will I come up with a topic.” Writer’s block sets in at this point and for many, but really, it’s not a problem if you’re writing about something that you are passionate about.

Not satisfied? Fine. We’ll give you a sure-fire way to come up with your first subject.

Lock yourself in a room. Literally. No cell phone, no significant other, no T.V., nothing. Sit down in front of a pen and paper and write down every idea that you can think of. Don’t stop until you have a least 50-100. Then pick one. How do you pick you? You pick the one that speaks to you. How will you know which one speaks to you? It just does. Try not to over think this. Your first blog post is important, but the fate of the world doesn’t depend on it. Just your world. Kidding! Just relax, and pick one. You’ve got like a 100 to choose from, right? See, it wasn’t that hard. You’ve done it! You’ve chosen a topic. And now you have your first blog topic ready to write about to your heart’s content.

Here’s something to get your juices going: What keeps your audience up at night?

What are their hopes, dreams, problems, etc? Now pick one of these and write about it. Now we come to blog length. How long should it be? As long as a woman’s skirt: long enough to cover the goods, but short to keep it interesting. Spell check it, and be sure to test any links in it you might have to say, your twitter account or a product page.

On a side note, always have a notebook handy.

You will often find yourself getting ideas at the most random times, when you least expect it. Write them down whenever they come to you. You may never actually use any of these ideas that you come up with on the go, but you will have them and it will help relieve any fear or pressure you feel about coming up with topics. You’ll never be stuck.

Once you have that first blog post written, when do you post it?

This is a bigger question than you think. The name of the game with posting is consistency. Do you post every hour or every day or every week? You have to set a schedule and stick to it. If you’re going to make money at this, you need to have people consistently coming to your site to check out your content. It has to be new, constantly updating content. They aren’t going to be checking out your greatest hits, either. They want new, fresh content. It’s not going to help if you post ten times a day for a week and then don’t post again for another month. If you do that, you’ll come off as flakey to your readers and that’s just death to bloggers. You won’t get those readers back, and you won’t be generating any traffic or making any money, either.

But it’s not just readers that hate inconsistency and flakiness. Search engines hate it too. You want to be on their good side, and you’ll need to be posting regularly. We’re talking at least once a week, and there’s no reason you shouldn’t be able to manage that. The more posts the better, but don’t commit yourself to something you can’t deliver and end up flaking out. There’s plenty of scheduling software’s out there that can help you make sure you never miss a posting. WordPress even allows you to schedule a post to go live at a certain date and time. So there’s no excuse to not be posting regularly!

Click here to view the embedded video.

You need to have a topic for your blog and you need to make sure it’s something you’re deeply, truly passionate about.

“Without passion you don’t have energy, without energy you have nothing.”
– Donald Trump, Inspirational Quotes from Today Is That Day

This is absolutely critical. There is nothing else more important than this. You may not be ready to hear this or think that it could happen, but the fact is sooner or later you’re probably going to be making a living at this. This will be come your job. This is something that is going to consume a great deal of your time. You’ll be talking about it constantly. It might as well be something that you love. Something that you eat, sleep and breathe. Because then, it’s fun. If not, well, what’s the point?

Another really simple yet profound thing to consider is this: is this just a hobby, or do you plan on making money off of it?

Would you like it to become a source of income at some point? If you’re just looking to vent about something or indulge in your inner nerd, or talk about your favorite pro wrestler than you probably don’t need to worry too much about your niche. Because it just won’t matter. If your blog is your hobby then all you have to do is indulge your passion to your heart’s content and not say anything too stupid that will get you fired from you “real” job (and yes, that has happened to people before).

But if your blog is something you’d like to make money off of, you need to consider the market place. Some niches monetize better than others. Some just don’t offer than much money. Some are already well covered (that is, there are already a great number of people blogging g on that topic), while some are completely ignored or relatively underserved. If it’s a crowded space, then you really might want to rethink it. It’s always better to be a big fish in a small pond than a small fish in a big pond.

Once you’ve decided that, it’s time to jump right in!

Step one is doing your homework: research the blogs in your niche.

Learn the lay of the land. Find out who the players are in your space. Do all the research that you can. Google and other search engines are great for learning everything from how old the blogs are to who founded them, what kind of money are the generating, etc.

Next, make a list of the most popular blogs in your niche and study them closely.

At the end of the day, it’s all been done. There is not any reason to try to reinvent the wheel here. Just look at what other people are doing and copy what works, while placing your own personal spin on it.

Get to know the most successful authors in your space.

Read their blog, post comments, be part of the discussion. The more interactive you can become on their site(s) the better. Sooner or later, you will become known and that will lead people to becoming curious about you and what you have to say and ultimately lead people back to your blog. Increased presence means increased traffic which means increased revenue. For you.

Now go out there and do it! Get in the game people! You miss 100% of the shots you don’t take.

Now you may be asking yourself “Should I even bother?”

“The niche I want to blog about is already so crowded and they say not to write in a crowded niche!” True, but then again, we started Ask Dan & Jennifer and that’s a love and sex site and that niche is about as crowded as it gets! And we do, in fact make a living off of it. So, it can be done. There are no absolute rules. These are only guidelines, so definitely, by all means go with your gut and your passion, but make it easy on yourself, too!

Don’t waste your time trying out each WordPress plugin to find out which one you want. Here are the top 10 WordPress plugins that you want your blog to have, hands down.

Click here to view the embedded video.

Click here to view the embedded video.

W3 Total Cache

For top-notch website performance, you need the W3 Total Cache WordPress plugin. Both your blog visitors and search engines care about how fast your website is. If your pages take forever to load, you’ll lose readers and search engine traffic. In fact Google just announced this week that they are not officially taking site response time into consideration for rankings. Of course they are: speed means quality of experience for their users.

W3 Total Cache can reduce your page load time by as much as 50% or even more – something you definitely want to do. AND it will help you keep your site running and available instead of crashing if you get a major rush of traffic all at once, such as getting a popular story on Digg or a “StumbleUpon attack”.  Other major caching plugins like WP Cache and WP Super Cache are OK, but in our opinion they are not as versatile or as powerful as W3 Total Cache (and we’ve used/tested them all).

Google XML Sitemaps

You want search engines to know when you post new content so you get more traffic. Google XML Sitemaps automatically generates an updated sitemap and submits it to top search engines without you lifting a finger. Don’t rely on search engines to crawl your site and find new posts – use this plugin to automatically tell them the instant you post – before someone else copies your post and pretends they wrote it – which happens. And “original content” (i.e. where Google “finds” a post first) gets much more credit than duplicate content (i.e. other places Google finds that post).

GravityForms or cForms

Your readers need an easy way to contact you, whether it’s to ask you a question or to advertise on your site. Contact form plugins like GravityForms or cForms allow you to easily create a great-looking contact form for your website. Instead of putting your email address out there for everyone (including spam bots) to email you thousands of times, use GravityForms or cForms to allow your readers users to contact you easily without cluttering your inbox with lots of spam.

Disqus Comments

Another interactive tool for your blog readers is the all-important comment box. Disqus Comments is an excellent WordPress plugin that allows visitors to comment on your articles with a great looking social interface and great spam control. Use an advanced plugin like Disqus Comments instead of WordPress’s integrated comment tool. It looks much, much better and gives you more control over comments. It’s also a hosted comment plugin that automatically syncs the comments with your WordPress database, and provides great social interaction with your readers.

Two other very popular comment oriented WordPress plugins are JS-Kit Echo and IntenseDebate. We’ve tried them both and feel Disqus is currently the better choice. The backend comment management of JS-Kit Echo leaves a lot to be desired, and we feel the Disqus comment layout just looks better than the IntenseDebate option. Frankly, this is a matter of preference, they’re all good options!

Akismet

This plugin automatically comes with WordPress and does a great job catching comment and trackback spam. If you’re using a hosted comment service like Disqus, Akismet won’t apply to you. Actually you can still use the Akismet service through Disqus, just won’t need to enable the plugin.

FeedBurner Feedsmith

Redirect your RSS feed to FeedBurner and have your RSS subscribers poll Feedburner instead of your site. This WordPress plugin makes your feed much more usable, since it provides far more optimized RSS feed than WordPress alone does. It will also offload the feed reader traffic to Google (who now owns FeedBurner) so it’s much,  much faster than your web server, improving your blog’s performance even more. This will sound a little technical to a new blogger, but do it anyway, it’ll work better that way.

YARPP

This WordPress plugin is an excellent tool to use if you want readers who are interested in your topics to stay on your website longer. YARPP automatically displays the most closely related articles from your blog to your readers at the end of the article, allowing them to easily browse through the content they’re interested in on your site instead of allowing to look for what they want elsewhere.

After The Deadline

This easy to use spell and grammar checker for WordPress is available for free and is essential to use even if you feel like you’re spelling and grammar error-free. It doesn’t cost anything and will ensure each post is error free and looks as good as it is.

Sexy Bookmarks

A bookmarking tool is essential for your blog and Sexy Bookmarks is an excellent tool to use with great eye candy. It adds a nice visual appeal to your blog, while encouraging readers to share the article they’re reading with their friends on Twitter, Facebook and more. This means more linkbacks to your blog and more readers for you!

Viper’s Video Quicktags

To embed your YouTube video on your blog, you’ll need Viper’s Video Quicktags. Newer versions of WordPress (2.9 and above) allow you to embed videos without special plugins, but Viper’s Video Quicktags allows you much better control over how the videos look in your posts. You can set the format for all of your videos in one place instead of coding it in each post – and having to edit ALL your posts to make a change.

After building very successful WordPress blog and online magazine AskDanAndJennifer.com over the last four years, these WordPress plugins are our personal favorites – and for the most part, the only ones we actually use.

So if you’re staring a blog yourself and decide to install WordPress for it (which in our opinion is the only way to go!) these WordPress plugins are a great place to start.

Do you have favorite “must have” WordPress plugins that aren’t in this list? Let us know! Leave a comment.

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Camcorder

One of the obvious things you need to start a successful video show is a camcorder, or possibly more than one if you have them. You don’t have to have an expensive camcorder – you can even use your webcam if you don’t have a more traditional camcorder.

The best thing you can get is a simple HD camcorder which has the following: 1.) a microphone-in jack and 2.) ability to record to an SD card (this makes it very easy to take your recordings to a PC/Mac for video editing) and 3.) a remote control (way better than pushing a button and running to your seat). The Canon Vixia line has worked well for us.

Regardless of whatever camcorder you have, make sure you have a stable place to set the camera up for filming. If you’re using a traditional camcorder, you’ll definitely need a tripod. Don’t have someone hold your camera for you – they’ll never be able to keep it steady enough to keep your viewers from getting motion sickness.

When your video budget justifies it, have someone who knows what they’re doing come in and do the filming part for you. The quality difference will be significant.

Good Lighting

Your living room overhead or a lamp just won’t work if you want good, even lighting for your online video show. Lamps and overheads create shadows, which look unprofessional in a video. Visit a camera store or browse online for some discount lighting fixtures or lighting kits. You don’t need super expensive lightboxes or anything like that. A simple bulb with a broad umbrella will do just fine.

We use and highly recommend this Cowboy Studio video lighting kit. It’s a good price and good quality, and best of all, it is SO MUCH COOLER than our old lighting kit. This one barely puts off any heat.

Lapel Microphone

Strong, even sound is as important as good lighting. For a professional looking and sounding online video show, you want to minimize echos and static. Some computers and laptops have built-in microphones that may work, but your best bet is a lapel microphone, especially if you’re shooting your video on a set in front of a camera instead of with a webcam. Lapel microphones are very inexpensive, but they’re worth their weight in gold.

For example, for a long time we used 2 of  these $20 Audio-Techica lapel mics with 20 foot cords and a $5 cable splitter from Radio Shack to combone their signal into the camcorder microphone-in jack. Until you go wireless, these are probably still your best bet.

Video Editing Platform

Good video editing software is essential for a professional looking video show. There will be lots of things you want to edit out, without spending hours re-recording a video to be perfect because you don’t have editing software. Contrary to popular belief, you don’t have to have a Mac to have a great video editing platform. Adobe has some great options for Windows video editing, including Adobe Premiere Elements which is available for less than $100. However, their best program so far is Adobe Premiere Pro, which comes in at just over $700 – if that fits your budget.

Just like with filming above, when your video budget justifies it, have someone who knows what they’re doing do the video editing for you. The quality difference will be significant, again. What’s great is today you can share files with your video editor using tools like Dropbox, so no more running hard drives with HD video all over town.

Use Video Sharing Sites

Video sharing websites, like YouTube, are free and your most valuable tool for getting people to see your video show and start making money online. Create accounts with several of the most popular video sharing websites and start uploading your video show online regularly so people can start watching what you’ve created. Tubemogul is an excellent option if you want to upload one video to multiple video sharing websites without the hassle of uploading large files over and over to different sites. Tubemogul allows you to upload the video once and it will distribute your video to various video sharing websites for you.

Click here to view the embedded video.

Staying Relevant In Your Niche

Using social media outlets like Twitter and Facebook is one of the easiest ways you can stay connected to your blog readers and relevant in your niche. Regular Tweets and Facebook posts keep people reading and keep people “in the know” about your favorite topics. Also, one of the best forms of advertisement is through word of mouth. Fans of your Facebook page will inadvertently direct their friends to your page via their Wall and so on and so on. Your Twitter followers might Tweet about a topic you’ve already Tweeted about and tell their friends about it and so on. Using social media outlets is a must if you really want to be a successful blogger and build your own brand.

The Benefits Of Scheduling Your Tweets

The benefits of scheduling your Tweets is that you don’t always have to be at your computer when you want something Tweeted. While there are applications that can allow you to Tweet from your cell phone, sometimes you just want to take some time off without completely withdrawing yourself from staying on top of things and staying relevant. That’s where scheduling your Tweets (and your blog posts) comes in handy.

Tweeting Responsibly

There is definitely a fine line between using Twitter and Facebook scheduling tools and abusing them. While you can schedule many of your Tweets, it quickly becomes obvious that all you’re doing is scheduling your Tweets and you’re not really relevant in your niche anyways. Your Twitter followers and Facebook fans will ask you questions, and it’s important that you answer them. Although you do schedule some of your Tweets, you should add to it by answering questions and having real conversations with people. This is the best way to build your brand and let people know that you’re available and interested in what your blog is about. Social media outlets give you the opportunity to actually be in the action instead of simply being behind the scenes. Use your Twitter and your Facebook pages to talk about your favorite topics, ask your fans and followers questions of your own and get them involved and interested in your blog topics. Not only will this generate tons of traffic for your blog, it will also generate real interest, and that’s something that can’t be bought. Be responsible with your Twitter and Facebook. Take the time to talk to your fans and followers, and schedule your Tweets and posts when you have to.